Whole wei yu the continuous development of the enterprise, the product that defend bath breakthrough unceasingly, develops the market is very be necessary, three level 4 in China market has become the focus of enterprise, the ceramic tile to the countryside has become a hot topic, businesses have to take action, to enter the rural market.In this situation, we must first understand the characteristics of three level 4 market, to do three level 4 market, otherwise all the action is blind, original NiRunFeng electrical appliances to the countryside movement ended in failure, is the result of hasty action.
To understand the characteristics of three level 4 market, will start from the market research.Doesn't stand out in a lot of small towns, life in hundreds of millions of consumers have certain consumption ability, they are the important opportunity of development in the next decade, but most multinational companies and domestic production of durable consumer goods companies are also ignored the market.

Whole wei yu the urban and rural markets Caution is the ship in ten thousand
Actually these small towns total family income has been higher than the sum of first - and second-line cities about 50%, and over the next 20 years, middle-aged households that earn more than 35000 small cities and towns will add 7.6 million units a year, faster than the growth rate of city.
In addition, the enterprise also ignores a major opportunity, potential rich families in towns, namely so-called potential means that the market has not yet been developed.Companies often do not pay attention to these small towns, think these places are too poor to its real although these places have 20 million household income is lower, but the survey found the local average monthly income of 1400 yuan of 43 million families, they are the mainstream of the market consumer groups.Another potential rich group, and average monthly income of 3800 yuan of 35 million the number of families, the income level of families in China not only has the ability to buy daily necessities, there are some able to buy luxury goods, and the rich group's revenue potential is close to China's major cities the level of income is 4300 yuan per month, so this group is the primary target customers, but also constituted the mainstream in the Chinese small towns attractive market.
So Chinese consumption psychology and consumption behavior of the small towns and big cities and what's the difference?Because the former is relatively unfamiliar markets for the business, understand their psychology and behavior to develop enterprise brand development strategy and marketing needle is crucial.In small towns of potentially rich group, the proportion of young people is higher than big cities, the proportion of 18 to 34 (55%), about a third of whom at least college education, so the small towns of rich group with unique consumer demand and characteristics, their consumption is more rational, not like the city rich group, pay attention to stimulate excitement, for example, the small towns don't like the city, rich group spend hundreds of yuan or more money to go to a concert or go to a nightclub, most of the small towns of rich group pay more attention to the stability of the life, had the money first thought of building a nest, rather than consumption, this creates a lot of business opportunities to the household sector.
In addition, China's small cities and towns of potentially rich group brand awareness stronger than a line consumption city, 59% of people are very concerned about pursuing fashion trend, while only 50% first-tier cities, there are two reasons: first is the source of small town is less, they don't know how to choose products, only believe that famous brand is reliable;Followed by small town residential buildings surrounded by friends and relatives, afraid of being people despise the, so more emphasis on face.The some consumer psychology and traditional thinking exactly, many companies think that these remote backward area of brand request is not high, can even become the scene of marketing and deal with the backlog of products, if think so is wrong, this is what some reasons for the enterprise develop the market effect.
In fact, the three level 4 market than the secondary market has greater potential.Our market like giant trees, like a tree trunk, the primary market is most thick, high profit margins;Secondary market as branches, hard working, is the concentration of brand;And more than three level 4 market like the leaves, too numerous to count.According to statistics, about 600 cities across the country have, more than 2800 county-level cities, villages and towns not less than 50000.Secondary market purchasing power is big, but fierce competition between brands, and even with the competition between brands.On the contrary, three level 4 market although the purchasing power of small, but there is a huge consumption potential.In home appliance industry, for example, domestic home appliances market overall size up to 1.0758 trillion yuan in 2010, three of four market sales have more than 50%.High speed steel saw blade wholesale three level 4 of the spending power of market.
Three level 4 market has become a boost sales of the main engine.Affected by the macro environment, ceramic market downturn in the first half of this year, most of the manufacturer's sales drop dramatically, but some brands still maintained double-digit growth.A large-scale ceramic enterprise boss, compared with the same period last year, the secondary market sales did not increase how much, some even is not as good as last year, the enterprise can maintain rapid growth in the inverse city, three level 4 main areas of growth lies in the market.
But, in the see opportunities at the same time, we also want to see three level 4 the challenge of the market development.Three level 4 market wide distribution, a single market capacity is small, high development costs.In addition, the three level 4 market logistics difficult, logistics cost is high.After-sales service is too small and hard to carry out, also because of a single market and to achieve secondary market after-sales service level, the cost is too high.Therefore, development of three level 4 market cannot copy the development of secondary market experience.
Three level 4 market is both pie and trap.Three level 4 market if you can't do it quickly seize market, later want to market segmentation, will become particularly difficult.So at the time of entering the market, enterprises should combine their own brands and the situation of the local market and sales team to make a comprehensive consideration, avoid by all means in order to early movers, ignore the previous research and preparation.In addition, many dealers into three level 4 reason is to tap the market potential of the market, but in order to occupy the market and it is unwise to tolerate the condition of the continuing losses.Grab market is important, but the survival is more important.
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