As electrical business developed rapidly, the traditional dealers with electricity, will be more and more frequent.Since 2013, the first traditional offline store boycotts, days of the double tenth a cat O2O action, traditional household business dealers and the manifestation of conflict between the electricity business team.The boycott movement, and in fact is a traditional household business dealers with a battle between the electricity.
Two modes in furniture industry status quo
Proprietary electric business model: proprietary electricity is feasible, but most of the factory is difficult to form the professional electrical business team, electricity is the core city of hangzhou, Shanghai, guangzhou, Beijing, shenzhen this a few cities, talent concentration is too high, even in these core cities, traditional manufacturing its own electrical business team is also facing poaching, efficiency is not high, or wholesale electricity business thinking and thinking in traditional manufacturing or major conflicts management model.So, proprietary business team not only hard to form, profit is not much good.​

Furniture electric business agent for chest to business
Generation model: good and evil people mixed up in this industry, several large operating company to control most of the international big shop sign, make furniture is the basic of operating a small company.Small company it doesn't matter, the problem is mutual generation operating system places a lot of bullshit, some companies profit comes mainly from generation of operating expenses, and the significance of performance is much less than the agency system, from the status quo, generation of operating model do a good basic on air shipment.And, inside this suspicion is also evident, generation companies is very insecure, because the store belongs to the manufacturer.And agency system mode, the shops belong to the agent company, factory is for brand authorization.​
Wardrobe enterprises how to develop electric business agency system
Cultivation of online agents: benchmarking pay attention to cultivate channel construction, benchmarking focusing breakthrough.Early wardrobe enterprises can choose the high quality dealer training, as the key from its electricity business team, to the platform construction, the network marketing, offline to form a complete set to conduct a comprehensive training and mentoring service chain, etc.
"Entire network license" to "regional license" : the traditional offline dealers are authorized areas, and online agents currently many platforms are cut in authorization, it will build into areas of the contradiction between online agents, prone to a price war, and not conducive to the advancement of the wardrobe agent offline service chain.Chest enterprise electricity is O2O mode, one of the key point is involved in the localization of services.If authorization is area, so the core cities, especially the chest corporate headquarters in the city, should develop its own electrical business proprietary trading, by their own experience in different electric business platform, copy the successful experience To the agent, make its become a wardrobe brand talent training base, the future electricity operation personnel for the business agent.
Build up electric business agency system supporting service chain: for large products wardrobe industry, whether it is pre-sale of measurement and design, or after-sales logistics, warehousing, distribution and installation, etc., all need wardrobe manufacturer to system planning, rather than allowing the agent to develop.
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