At present, more and more segments of the era of consumer groups, flooring companies in order to adapt to market development also need to play differentiated brand to attract the attention of consumers, under the impact of long-term homogenization, consumers can not identify the product or between different brands, so natural for the market is also unattractive.

Good product needs proper marketing strategy with his assistant, in order to differentiate themselves stand out. After this stage, many companies made certain achievements in the floor on a particular market, it is not practical to start a large-scale, nationwide market expansion blindness, but often due to the limitations of its own power and promotion methods to logistics and funding flow virtually a tremendous pressure, and ultimately, the market did not develop open, but the collapse of the flooring business.

Copycat products are flooding the moment flooring products need to "chic"

Refers to the production of a product, the quality, performance was significantly better than similar products manufacturer, to form its own market. Competitors in the same industry, the core values ??of flooring products are basically the same. The difference in performance and quality, to meet the basic needs of the customer situation, to provide customers with a unique product differentiation strategy is the goal. And to achieve this goal lies in innovation.

Deep in the floor where companies want to continue to maintain its leading position, in order to later on those living, male executive acknowledged leaders in the market, we must fully understand your customers, and tap the opportunity of winning in every detail, as part of the floor tailored to meet consumer groups their identity for their purposes, they do not deviate from the aesthetic and purchasing power products. This product is in the realm of the ideal configuration and function, "not too much" in the level of consumption "is not high not low."

Under the era of media pluralism flooring companies need to enhance the dissemination of model development

Transmitting of different strategies are different. Some need passion to buy products, they need to carry out promotional activities to promote lively; Some products require rational guidance, may have different needs from a PR perspective, different media, the news is bound to vary the angle of attention , there is bound to be different between different content PR manuscript writing.

Under normal circumstances, the financial media to pay attention to elaborate on the financial, banking, industry influence; mass media can be more than illustrate the significance of the social and consumer; industry media to pay attention to the interests of industry; online media more flexible, you can put the manuscript Some detailed written; relatively high price of some products, but also to longer incubation period. Or products need time to grab as soon as possible, dominate the market in the short term, under normal circumstances would require a sea and air battle, advertising, events, public relations conducted intensive cooperation.

Of course, it is the basic way of marketing. And specifically, advertising, events, PR of each approach can deduce different series approach, which will create a different way communication model differentiation.

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